Our Story

About Shopboy Gaming

An independent platform run by people who genuinely care about games — not as products, but as creative works with something to say.

Why We're Here

Honest Coverage in an Industry That Doesn't Always Get It

Shopboy Gaming began as a simple idea: there should be a place online where games are written about with the same care and seriousness that readers bring to them. Not every game deserves a ten, and not every game deserves a dismissal. Most deserve something more interesting — a genuine attempt to understand what they were trying to do and whether they achieved it.

We're based in Yeovil, Somerset, and we write for a UK audience that loves gaming culture without needing it wrapped in hyperbole. Our team has been playing games collectively for decades. We've seen the industry change, seen genres rise and fall, and we're still here because we find it genuinely interesting.

We have no corporate backing. We have no investors pushing us toward specific coverage. What we have is a commitment to writing that's worth reading — and a community that's proved, over time, that there's an audience for it.

Gaming setup representing our editorial work
What We Stand For

Editorial Values

Honest Writing
We say what we think. Not what's commercially convenient, not what generates clicks, not what the publisher's PR team would prefer.
Community First
The people who read us are the point. We write for readers who care about games, not for advertisers who want to reach them.
All Genres Welcome
From mobile puzzle games to sprawling RPGs — we don't have a hierarchy of what gaming is supposed to be.
Editorial Independence
No coverage is for sale. Access to preview events or review copies doesn't affect what we write or how we write it.
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Articles Published
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Monthly Readers
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Games Covered
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Years Running
The Team

Who Makes Shopboy Gaming

A small team of writers who care about games more than about covering them.

Marcus Webb
Marcus Webb
Editor-in-Chief

Marcus founded Shopboy Gaming in 2021 after spending fifteen years writing about games for various publications. He has strong opinions about difficulty curves and even stronger ones about save systems.

Sarah Donnelly
Sarah Donnelly
Senior Writer

Sarah's specialist subject is indie games and their relationship with narrative form. She wrote her university dissertation on storytelling in games and has been proving the thesis ever since.

Raj Patel
Raj Patel
Strategy & RPG Editor

Raj covers the strategy and RPG space, which means he's rarely seen without a lengthy turn underway. He approaches games with the same systematic attention he'd bring to any complex system worth understanding.

Chloe Marsh
Chloe Marsh
Community & Quiz Lead

Chloe manages our community content and writes the quizzes. She considers it a professional obligation to know every obscure gaming fact you've never thought to look up.

Our History

How We Got Here

2021
Founded

Marcus Webb launches Shopboy Gaming as a one-person blog with a clear editorial voice. The first article: a 3,000-word piece on why save scumming isn't cheating.

2022
Team Expands

Sarah Donnelly and Raj Patel join the team, expanding coverage to indie games and strategy. Monthly readership reaches 3,000.

2023
Quiz Platform Launch

Chloe Marsh develops our interactive quiz system. The Classic Trivia quiz breaks 10,000 completions in its first month.

2025
New Platform

Major site redesign launches at shopboygaming.net. 12,000+ monthly readers, 48 published articles, and still growing — still independent.

Want to Get in Touch?

We're always open to reader questions, tips, and conversations about games. Reach out anytime.

Contact the Team